About the author

William Leiss has been a professor at seven Canadian universities: Simon Fraser, Calgary, Regina, York, Toronto, Queen’s, and Ottawa. He is the author or co-author of eight previous volumes – The Domination of Nature, The Limits to Satisfaction, Social Communication in Advertising, C. B. Macpherson, Under Technology’s Thumb, Risk and Responsibility, Mad Cows and Mother’s Milk, and In the Chamber of Risks – all of which are in print. Visit www.leiss.ca

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